Face to face communication is among the richest channels of communication that can be used within a business environment. This medium can include different forms like in-person presentations, group presentations, video conferences, speeches, and even lectures.
It is quite precise that research is the core driver of whatever enterprise or technology in our globe. The Research and Development team has toiled and invented a new gadget that will shake the status quo in the technology world. It is arguably a game-changer and requires a profound understanding from everyone about the product. This is paramount since different communication channels will be analyzed and the best chosen to outlay information about the new product that is success bound.
There are numerous communication channels that are used to convey information in various settings. In the business sector, they are given a pedigree depending on the complexities of the message and how they will serve the intended purpose optimally (Bassanino, Fernando & Wu, 2014). All the staff needs to be aware of the new product beginning with the top management to all employees. We can explore several channels of communication that are close to perfect in passing on the product information. Essential communication channels include face-to-face interaction, and electronic, written, and mobile communication.
Face to face communication is among the richest channels of communication that can be used within a business environment. This medium can include different forms like in-person presentations, group presentations, video conferences, speeches, and even lectures. These channels give room for immediate feedback of the communication to the sender, which quickly clarifies matters, especially with the upper management in charge of funding (Royle & Laing, 2014). Together with the Research and Development head, face-to-face communication is suited while informing the top management about the new product. Voice intonation and body language afford to mean for the receiver.
The sales and marketing team and the technical support can also be accorded with this channel, specifically where simple charts and presentations are vital in conveying information about the invention. Written communication in the form of emails, newsletters, and memorandums is easily followed up after the oral communication channel. It is classified as a leaner form of communication. Written messages are critical as large messages are transmitted effectively in the form of reports with detailed information and can be studied over time (Kock, 2012). All employees can acquire information about the new gadget in detail through texts and electronic mails. In cases where messages are not understood, recipients may follow up through face-to-face or electronic channels for clarity.
A formidable team, including the head of Research and Development, will meticulously look into the communication channels outlined for a collaborative approach. Depending on both downward and upward communication, the information will have to be clearly worded, unambiguous, and conveyed in a respectful tone that enables effective communication (Kock, 2012). Knowing how to approach and communicate with top managers and subordinate staff for this particular project fosters unity. Oral communication channels like face-to-face meetings allow for the efficient running of a business when launching this new product because of its complex nature.
For example, graphic representations are better illustrated orally. However, a formidable group will still have to analyze the pros and cons and choose the best communication channel to handle the project. The need for feedback and the purpose of the information is vital when selecting a favourable communication medium. In this project, it is a particular case that requires a lot of attention due to the different departments involved that will eventually sell the new gadget to the customer base.
Bassanino, M., Fernando, T., & Wu, K. C. (2014). Can virtual workspaces enhance team communication and collaboration in design review meetings? Architectural Engineering and Design Management, 10(3-4), 200-217.