New media refers to the media forms that are created through computational processes and depend on computers for distribution and redistribution. New media is used in contrast to old media which refers to the traditional media forms such as radio, television, and prints. Generally, new media doesn’t include those media that don’t use technologies that will …
Parents are often concerned that their children will turn violent if they consume violent media regularly. The violent scenes in movies are thought to make viewers more prone to reenacting these aggressive acts themselves, hence the parental guidance advisories. However, has it really been proven that violent movies inspire their viewers to acts of violence? …
Television replaced radio as the number one mass medium in the 1950s. Since then, it has played an integral role in the world. It has become so significant that it is hard for some to think of a life without it. Television does not only reflect the existing cultural values but also shapes them. It has …
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Lifestyle is media-based, it has become so accessible. The power of media is well spread, everyone now has access to media platforms; such as news sites, blogs, social media and so on. Information stands at the very tip of our fingers, it travels fast enough to reach millions of people in milliseconds! So much so …
Mass media often influences people in all facets of life, due to the continuous advancement of new information technologies, continuously modern communication platforms and progressively rich modes of communication. A variety of communications activities in today’s society have become essential in our lives. Influence of media in the modern world The most influential stream of information …
Companies need to fascinate a large audience, unless, they face the threat of dissension, and ultimately, collapse. The most basic way this can be fulfilled is through public relations. Public relations is the “persuasion business”. Companies try to assure the public about their products or services and why it is best for consumption. It is …
The Media does indeed have a strong effect on humans who are subconsciously embracing and internalizing textually or graphically portrayed views, values and beliefs. People do not know how much attractive or explicit messages conveyed through a plethora of media exploit them. Television, shows, magazines, publications, and radio commercials all try to sell specific products …
Media arts refer to a form of artistic expression that integrates all the traditional art forms and incorporates technological developments to create artistic projects. This covers all genre and forms of art that uses film, electronic media, and both digital and analogue technology as a medium to create art or to further spread awareness about it. Thus, …
Introduction The representation of race in media has always been a major issue from time immemorial. There have always been concerns on various issues; two of the issues that usually came up were underrepresentation and misrepresentation. These two were of major even before the introduction of television. Many books and video dramas where black and other minority …
The ‘one-step flow’ theory involves a communication mechanism in which the mass media speaks directly to the broad audience without the Opinion leaders filtering the message. The theory illustrates both a transition in technologies for communication and fundamental changes in individual-society relationships. Opinion leaders that played a vital role in the two-step theory are less inclined to …
